Tuesday, May 21, 2013

Benefits of Content recommendations in mobi sites via G+ Platform

Hi,
  I just launched content recommendations for mobile sites via the Google+ Platform in Boldsky mobi site.    
 
what is content recommendations for mobile sites?
 -When you help someone find a great article on your site, you’re not only making them happier, you’re inspiring deeper engagement and loyalty. That's why today, we're bringing together elements of Google+ and Google Search to suggest the right content from your mobile website, at just the  right time.

For example: Boldsky visitors can now more easily discover other Boldsky articles based on Search Authorship signals and other articles with lots of Google+ activity (including +1's and shares). In all cases, recommended content is based on the specific page the visitor is viewing, to boost the relevance of recommendations. And they only appear when people tap for more, so as not to interrupt their browsing experience.  
Here's how it works:

Recommendations can appear regardless whether your visitors are signed in to Google A/c. [In android mobile they always signed in]

in coming days it will: Readers will see recommendations whether they’re signed in to a Google account or not. If they are signed in, though, they’ll see more personalized recommendations that involve content that was +1′s or shared by their people in their Google+ circles.

1.Open any article on m.boldsky.com
For exa;


2. Scroll up the article
3. now you will get a pop up [look at bottom of this pic (Google Plus pop up)]



4.
If you are not following the G+ page , then it will ask to follow [hence you will get followers too]
5. and below it will show the most shared and popular posts from site to G+ [21+ you can see in below image]


6. Now followers will read next article 






Benefits to having this  content recommendations in mobi sites:
only 50 sites have implemented so far from worldwide, and i guess we are first in India
1.More Page Views
2.G+  Followers [that will boost articles on Mobi search]
3.Readers will stay for long time
4.Most imp: It Aims To Lower Your Site’s Mobile Bounce Rate


Browser support:
The mobile recommendations are supported on Android (v2.3.3 and later) and iOS (v5 and later) devices and in the native Android browser, Chrome, and Safari.

Pls Note: It will work when your author profile is active, If your author profile is not active on articles then the popular articles will not pop up... only few articles will come up in recommendations ...Get Smart!

Thanks Product Team for screenshots and support :) +Sharon Supriya +Pankaj Shaw +Samraj M +Manoj Kumar Sethi +Karthick Rajavel +Sneha Kanchan +Nishant Gupta


Source: http://googleplusplatform.blogspot.in/2013/05/content-recommendations.html
               https://developers.google.com/+/web/recommendations/
              http://marketingland.com/google-adds-content-recommendations-for-mobile-websites-43556
               http://www.webpronews.com/google-aims-to-lower-your-sites-mobile-bounce-rate-2013-05

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