Have you seen these type of posts in G+ ? Look @ Buy button ... how it has come?
Its called Google+ Interactive Post Labels: An interactive post in the Google+ stream is similar to a basic shared post but adds a call-to-action button and support for deep linking.
Get Up and Running with Google+ Interactive Posts: http://www.swellpath.com/2013/04/google-plus-interactive-posts/
How to Add the share button to your page: https://developers.google.com/+/web/share/interactive
You can target your call-to-action button label from a large list of options. When your app specifies the label value, Google+ handles the translation of the text when it appears in the stream.
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